LTV Calculator — free online tool
Every customer is worth more than their first purchase, but it's hard to picture that number in your head. How much does one person bring you across all the times they come back? Knowing that helps you decide how much you can spend to win them and still come out ahead. We added a free tool that does the math for you — LTV Calculator — right in your browser.
What it does
It estimates how much a customer is worth over their whole lifetime with you. You enter your average order value, how often they buy, and how long they stick around, and it shows you the total. No spreadsheet formulas to remember.
Nothing leaves your device
The whole thing runs in your browser. Your numbers aren't uploaded anywhere and nothing is saved. When you close the tab, it's gone, so you can put in real figures without worrying.
How to use it
- Open LTV Calculator.
- Type in your average order value, how often a customer buys, and how long they stay.
- Read off the lifetime value at the bottom.
It's free with no limit. There are more small tools on the Apps page.