Customer Lifetime Value Calculator

Estimate how much a customer is worth over their lifetime. Enter your average order value, how often they buy, and how long they stay.

Currency

Average Order Value (AOV)Average revenue per transaction

Purchase Frequency (per year)How many times a customer buys per year on average

Average Customer Lifespan (years)How many years an average customer stays

Gross Margin % (optional)Profit margin — used to estimate profit LTV

Runs entirely in your browser. Nothing is uploaded.

How it works

STEP 1

Fill in your average order value, how often customers buy per year, and how long they stay on average.

STEP 2

Enter your gross margin percentage to also see profit-adjusted LTV — useful for ad spend decisions.

STEP 3

Get annual revenue per customer, total lifetime value, and profit LTV. Copy or share the summary.