Email Metrics Calculator — free online
You sent out an email campaign and now you're staring at a few raw numbers: how many people got it, how many opened, how many clicked. Turning those into the rates everyone talks about means digging up formulas or fighting with a spreadsheet. We added a free tool that does it for you — Email Metrics Calculator — right in your browser.
What it does
You type in your campaign numbers and it instantly works out the rates that matter: open rate, click rate (CTR), click-to-open rate (CTOR), bounce rate, and unsubscribe rate. No formulas to remember, no spreadsheet to set up. Change a number and the results update right away, so you can compare campaigns or check a guess in seconds.
Nothing leaves your device
Everything happens in your browser. Your numbers aren't uploaded anywhere and nothing is saved. When you close the tab, it's gone. So you can drop in real campaign data without worrying about where it ends up.
How to use it
- Open Email Metrics Calculator.
- Enter your campaign numbers (sent, opens, clicks, bounces, unsubscribes).
- Read your open rate, CTR, CTOR, bounce rate, and unsubscribe rate.
It's free with no limit. There are more small tools on the Apps page.