Email Marketing Metrics Calculator

Enter your campaign numbers to instantly compute open rate, click rate (CTR), click-to-open rate (CTOR), bounce rate, and unsubscribe rate.

Emails Sent

Emails Delivered

Unique Opens

Unique Clicks

Bounces

Unsubscribes

Runs entirely in your browser. Nothing is uploaded.

How it works

STEP 1

Fill in emails sent, delivered, opened, clicked, bounced, and unsubscribed from your ESP report.

STEP 2

Click Calculate and all five key metrics are computed using industry-standard formulas.

STEP 3

Copy the results summary to your clipboard or reset the form to analyse another campaign.