CPC, CPM & CTR Calculator — free online
You're looking at your ad numbers and trying to figure out the rest in your head. You know what you spent and how many clicks you got, but what's the cost per click? Or you have a budget and a CPM and want to know how many people you'll reach. Doing that math by hand is slow and easy to get wrong. We added a free tool that does it for you — CPC / CPM / CTR Calculator — right in your browser.
What it does
It's an ad metrics calculator. You type in any of the numbers you already have — spend, impressions, clicks, CTR, CPC or CPM — and it fills in the rest for you. Only know spend and clicks? It works out your CPC. Got impressions and clicks? It gives you the CTR. You don't need a formula, you just enter what you have.
Nothing leaves your device
The whole thing runs in your browser. Your numbers stay on your screen — nothing is uploaded, nothing is saved on a server, and there's no sign-up. Close the tab and it's all gone.
How to use it
- Open CPC / CPM / CTR Calculator.
- Type in any of the numbers you have — spend, clicks, impressions, and so on.
- Read off the values it filled in for you.
It's free with no limit. There are more small tools on the Apps page.