CPC / CPM / CTR calculator
Fill in whatever you know — spend, impressions, clicks, CTR, CPC or CPM — and the rest is worked out live. Great for planning a budget or comparing campaigns. Nothing is uploaded.
Currency
Ad spend
$
Total amount paid for the campaign.
Impressions
Times the ad was shown.
Clicks
Times the ad was clicked.
CTR
%
Click-through rate = clicks ÷ impressions.
CPC
$
Cost per click = spend ÷ clicks.
CPM
$
Cost per 1,000 impressions.
Summary
Enter a couple more values and the rest will appear here.
Marketing maths only (CTR, CPC, CPM) — not tax or accounting. Enter at least two numbers that fit together; conflicting values keep what you typed last.
Everything runs in your browser. No upload, no sign-up.
How it works
STEP 1
Type what you know
Enter any of spend, impressions, clicks, CTR, CPC or CPM. You usually only need two or three.
STEP 2
See the rest solved live
The calculator fills in every other metric instantly using the standard ad formulas, and marks which ones it worked out.
STEP 3
Copy or compare
Copy a clean summary for your report, or tweak one number to see the knock-on effect on the others.