Ad Frequency & Reach Calculator — free online
You run an ad campaign and you have the numbers: impressions and how many people you actually reached. But what you really want to know is how many times the average person saw your ad. Doing that math by hand is fiddly and easy to get wrong. We added a free tool that does it for you — Frequency & Reach Calculator — right in your browser.
What it does
You type in your campaign impressions and your unique reach, and it instantly works out the average frequency — how many times the average person saw your ad. If you plan in TV terms instead, you can enter GRPs and your universe size and it handles that too. You can see at a glance whether your audience is seeing the ad enough times, or too few.
Nothing leaves your device
The whole thing runs inside your browser. The numbers you type stay on your screen — nothing is uploaded to a server and nothing is saved anywhere. Close the tab and it's gone.
How to use it
- Open Frequency & Reach Calculator in your browser.
- Enter your impressions and unique reach (or your GRPs and universe size).
- Read the average frequency it shows you, and use it to plan your campaign.
It's free with no limit. There are more small tools on the Apps page.