Ad Frequency & Reach Calculator

Enter your campaign impressions and unique reach (or GRPs and universe size) to instantly compute average frequency and see whether your audience is under-exposed, well-paced, or over-saturated.

Input mode

Total Impressions

Unique Reach (people)

Runs entirely in your browser. Nothing is uploaded.

How it works

STEP 1

Choose your input mode

Switch between Impressions / Reach mode and GRP mode depending on what your media report gives you.

STEP 2

Enter your numbers

Type in impressions and unique reach, or GRPs with universe size and reach %. The calculator updates instantly.

STEP 3

Read the verdict

Average frequency is shown with a colour-coded saturation flag — green for healthy, amber for caution, red for over-saturation.