Ad Budget Pacing Calculator — free online
You set a budget for a campaign that runs over a few weeks, and then you lose track. Are you spending too fast and about to run out early? Or sitting on money you should have used by now? It's hard to tell by staring at numbers. We added a free tool that does the math for you — Daily Ad Budget Pacing — right in your browser.
What it does
You enter your total flight budget and the start and end dates of the campaign. Then you add how much you've spent so far. The tool tells you whether you're on pace, overspending, or underspending for where you are in the run, so you can adjust before it's too late.
Nothing leaves your device
The whole thing runs inside your browser. Your budget and spend numbers are never uploaded and never saved anywhere. When you close the tab, nothing is left behind.
How to use it
- Open Daily Ad Budget Pacing and type in your total budget and the campaign's start and end dates.
- Add the amount you've spent so far.
- Read the result to see if you're on pace, overspending, or underspending.
It's free with no limit. There are more small tools on the Apps page.