Customer Lifetime Value Calculator
Estimate the total revenue a customer brings over their entire relationship with your business. Enter your key metrics below.
Estimate the total revenue a customer brings over their entire relationship with your business. Enter your key metrics below.
Runs entirely in your browser. Nothing is uploaded or stored.
Runs entirely in your browser. Nothing is uploaded or stored.
How it works
STEP 1
Enter your metrics
Input your average order value, how often customers purchase per year, and the average customer lifespan in years.
STEP 2
Add optional factors
Optionally enter your gross margin % to see profit-based CLV, and a discount rate for net present value (NPV) CLV.
STEP 3
Get your CLV
The calculator instantly shows basic CLV, margin-adjusted CLV, and NPV CLV so you can make smarter acquisition decisions.