Ad Budget & Reach Estimator
Work backwards from your conversion goal. Enter your target conversions and campaign assumptions — click-through rate, cost per click, conversion rate — and instantly see how many impressions and how much budget you need.
Your campaign estimates
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Clicks needed
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Impressions needed
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Total ad budget
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Cost per acquisition (CPA)
Runs entirely in your browser. Nothing is uploaded or stored.
How it works
STEP 1
Set your goal
Enter how many conversions you want — sales, leads, sign-ups, or any other action.
STEP 2
Enter your assumptions
Fill in your estimated CPC, CTR (%), and CVR (%). Use your past data or industry benchmarks.
STEP 3
Read the results
See the required clicks, impressions, and total budget calculated automatically.